GO Internet Marketing
GO Internet Marketing was founded in 2006, with offices located in the Poleg industrial area near Netania, Israel. The company employs 18 permanent employees – internet professionals with passion and love to the profession and non-stopping enthusiasm for learning and development.
Internet Marketing - it's more than promotion or search engine advertising
To be successful in online marketing there is a need for vision and understanding of all components of comprehensive Internet marketing activities such as:
• Client needs analysis
• Characterization of landing pages in accordance with the customer needs (UI)
• site visitors behavior analysis
• Creative and text ads
• Efficiency analysis of the various advertising channels
• ongoing optimization of online marketing and sales activity
Manage large and complex campaigns for search engines
We at GO run large and complex campaigns in Google.com and Google.co.il such as Bezeq, B144, Bank Leumi, College of Management Academic Studies, Dan Hotels and dozens of complex national and international campaigns.
At the same time we manage campaigns for some customers in other search engines like: Yahoo, bing, Yandex in Russia and other tools like Merlin, Walla Adontegi 'Ontex more...
Experienced human management using exclusively developed automated tools
We at GO believe that the human capabilities are indispensable in managing search engine campaigns. However, to give the best professional solution for large campaigns we have developed exclusive tools that allow us to automate specific processes and for our campaign managers to discover in real-time campaign changes that occur or may affect the results. These tools help us to maintain good results over time.
Website users behavior monitoring and analysis for better decision making
One of the most important skills in online marketing is the ability to analyze the behavior of website users. We at GO work with up to date software's such as: google analytics, urchin and clicktracks.
Our capabilities in configuring those systems to monitor the behavior of website users deepen the level of our clients understanding regarding what is happening on their site. This higher level of understanding necessarily leads to better decisions making.
Attempt to optimize the site, leading to ameliorating ongoing site landing pages
One of the most innovative and emerging field of Internet marketing is the process of identifying bottlenecks and improving landing pages by doing A/B testing. We make changes on these pages and test them using special systems. The data obtained from this statistical process allows us to make decisions about the more successful versions of pages, which in turn, dramatically improve site business results.
Our services included
• Building Brand Strategy for Internet Marketing
• Analysis of user behavior on sites (Traffic Analysis)
• Characterization and improvement of user interfaces (UI & Usability Testing)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Marketing and Web 2.0 (Social Marketing & Networking)
• Creative services and web content writing
• Building strategic partnerships (Affiliates Programs)