The Long Tail
Today, more then 1 billion online searches are performed every day by online users looking for information, products and services they need. One of the problems with finding information on the web is that there is so much!
People has learned that the more specific the keywords they choose, the more likely they are to get what they need.
Google current research shows that:
• 75% of all search’s are long-tail keywords (3-6 keywords per phrase).
• 20% of search’s everyday are completely new to Google’s algorithm.
Running an efficient campaign on Search Engine Creating a “long-tail” AdWords campaign, based on your catalog, can improve conversions rates and lower cost-per-click drastically.
Yet, with large number of products in a catalog, it is nearly impossible to submit, maintain, and distribute an efficient long-tail campaign.
Now with PPC REX ™ it is possible!
Dynamic Content and Catalogs
Most of catalogs and listings are dynamic and subject to constant changing and updating: prices, products, models, inventory, etc. Without synchronization between your listing and your AdWords campaign, up to 30% of listing information currently being displayed may be out of date, inconsistent or missing altogether.
How can PPC REX help you achieve better results?
- PPC REX ™ creates a sophisticated, mega campaign that will yield high conversion rates with low media costs using your products and services listing.
- PPC REX ™ generates a very large and versatile set of keywords and ads based on its very flexible set of rules and templates.
- PPC REX ™ synchronizes and continuously updating your campaign with every change in your products catalog.
- PPC REX ™ can update several crucial parameters in your text ads (such as: price, product name, inventory level etc…), without loosing Quality Score on the ads or any pause in ad-serving due to Google AdWords policy.
- PPC REX ™ can yield higher conversion rate by building dynamic long tail keywords campaign that will effectively target potential buyers and sending them directly to the desired product in your web site.